Skiwear 2020 trends dominated by cruelty-free clothing

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This year’s skiwear will be cruelty-free and made of soybean and hemp,
incorporate wearable tech for performances including ice-repellent snow
boots, as well as including Ultra HD cameras that will help snow lovers
capture Insta-worthy action shots, according to new research from winter
holiday provider Club Med.

Estelle Giraudeau, managing director UK and Northern Europe at Club Med
said in a statement: “This is an exciting time for ski fashion. Over the
decades we have seen clothing brands develop exciting new products and with
technology advancing at such a fast rate, we expect even more advancements
to come.”

Out with synthetics and in with sustainable fabrics

Cruelty-free ski wear is in vogue this season, with vegan and
sustainable clothing and accessories designed to keep you warm on the
slopes while minimising harm to animals and the environment, as 75 percent
of consumers admitted that they want to make more eco-friendly efforts to
prevent climate change while more than a third of online shoppers making
stricter purchases.

According to the ski trends report, companies are “rapidly investing in
new materials to meet customer demands and help protect the planet,” with
snow wear increasingly be made from synthetic and plant-based fabrics which
are made from soybeans and hemp. These natural products help to protect the
environment, without compromising on comfort and style.

Key sustainable ski essentials will be plant-based down ski jackets,
swapping out ski wear that uses real down, while hat and gloves will be
made from 100 percent global organic textile standard and certified organic
wool, and everyone will be wearing vegan non-leather boa boots, designed
for the après ski scene.

One of the best eco-friendly skiwear brands is Picture Organic, a B Corp
certified skiwear brand with a firm focus on sustainable practice and
fabrics, who have rejected the traditional way of making snow jackets which
requires petroleum extraction, by ensuring that all of its product use 100
percent organic, recycled and bio-sourced materials.

Jonathan Chippindale, chief executive of Holition, a digital retail
agency that specialises in humanising technology in the fashion and beauty
industries, added: “When I look at the future generations, they’re not just
talking about sustainability ‐ they’re already doing it. I can’t see any
Gen Z coming through who would buy non‐sustainable ski products.”

Incorporating wearable tech for performance

Wearable tech is a huge upcoming trend in ski fashion, as winter sports
enthusiasts look to enhance performance, safety and experience, from
life-saving rescue systems to smart helmets and Bluetooth gloves.

Key wearable tech ski gear includes sweatproof ski jackets that use
electrical textiles. These smart jackets keep skiers dry and warm but also
sweat-free, enabling wearers to perform at their best for longer, while
Bluetooth gloves, mean that you’ll never lose your skiing buddies again as
they allow you to make and receive calls without even touching your phone,
and there are even wearable tech socks that are battery-powered heated to
keep your feet extra toasty on the slopes.

There are also life-saving wearable tech, from the Recco rescue system
jacket, a lifesaving gadget sown in the jacket and help rescue teams detect
skiers if they’re in danger, and ice-repellent snow boots designed for
optimal performance in the harshest of weather, the dial, laces, and lace
guides repel ice and help skiers have more balance on the snow.

An example of wearable tech creating a storm is Helly Hansen Life
Pocket, which is three times warmer than a standard ski jacket. The Life
Pocket will prevent smartphones from suffering from temporary shut down and
premature battery drain caused by cold mountain temperatures.

Ultra-HD smart ski cameras to enhance experiences

If you’ve not captured your winter holiday in crystal-clear HD in the
21st century, did it even happen? The next generation of sports cameras
steps things up a few notches, utilising everything from machine learning
and AI to 8K live streaming, with social media sharing at the heart of it.

Forget those shaky images that look like VHS from the 1980s, 8K live
streaming will make your audience feel like they’re right there with you,
perfect for those Instagram-loving winter sport fans, while machine
learning and AI ski cameras means you won’t lose members of your party on
the slopes, as the AI camera uses machine learning to identify individuals
from distance.

Other ski-enhanced wear includes smart helmets that have built-in mics
and speakers, so you can play your favourite playlist while skiing, and
even voice control ski cameras that means you will never miss a
picture-perfect view again.

Illustrations: courtesy of Club Med

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