H&M and luxury pyjama brand Desmond & Dempsey launch daywear collaboration

H&M has just announced a collaboration with London-based luxury pyjama
brand Desmond & Dempsey. The collection, which will be available for
purchase on April 23, includes dresses, kaftans and other warm weather
essentials, and will be Desmond & Dempsey’s first foray into daywear.

“We are thrilled to be launching our collaboration with H&M,” said Molly
Goddard, co-founder and creative director of Desmond & Dempsey in a
statement. “It is our first time venturing outside the bedroom, so we are
excited to see our prints ‘in the wild’. We have loved working with the H&M
team and have been blown away how intimate and collaborative the whole
process was. We can’t wait to bring our world of languid luxury to H&M and
D&D customers around the world. We hope it brings colour, joy and a sense
of ease for everyone right now”.

The Desmond & Dempsey x H&M collection was designed by the Swedish
fashion chain’s in-house team who worked closely together with Desmond &
Dempsey to create clothing with long silhouettes and natural fabrics such
as fluid linen, cotton voile and viscose.The hand-made prints, inspired by
Australia, portray palms and botanical elements in the colour palette of
saffron yellow, dusty pink, azure blue, forest green and soft beige.

“The Desmond & Dempsey x H&M collaboration is such a wonderful
collection of long-lasting designs, easy-to-wear pieces and hand painted
prints. We enjoyed working with Molly, Joel and their team to create a
sophisticated yet relaxed summer wardrobe. The collection evokes the
Australian outback – terracotta soil, waving palms and a laid back vibe.
All the personal touches really make it special,” commented Maria Östblom,
head of womenswear design at H&M.

Prices of the Desmond & Dempsey x H&M collaboration range from 9.99
euros for a tank top to 49.99 euros for a maxi dress. The collection will
be available on H&M’s website from April 23, 2020.

Photo credit: H&M

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