Adidas and Allbirds partner to develop low-carbon impact athletic shoe

Adidas and sustainable shoe brand Allbirds have announced their
collaborative effort to create a sports performance shoe with the “lowest
carbon footprint ever recorded”.

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According to a Quantis International study from 2018, the footwear
industry annually emits 700 million metric tons of carbon dioxide. Not only
do the two companies want to accelerate solutions to solve this, but their
partnership aims to innovate manufacturing and supply chain processes, as
well as explore renewable material resources.

In order to ensure a successful launch of the shoe, Adidas and Allbirds
will make use of each other’s sustainable innovations to advance in the
fight against climate change, the two companies said.

In April, Allbirds launched the ‘Tread Lighter’ program, which prints
carbon footprint numbers on all of its shoes, both online and in store.
Meanwhile, as part of its ‘End Plastic Waste’ initiative, Adidas pledged to
reduce its greenhouse gas emissions by 30 percent by 2030 and to achieve
carbon neutrality by 2050.

Adidas and Allbirds’ low-carbon athletic shoe will meet Adidas
performance standards, while its carbon footprint will be analyzed using
the two brands’ life cycle assessment and carbon footprint tools to
measure end-to-end carbon emissions.

“There is an urgent need to reduce our global carbon number, and this
mission is bigger than just Allbirds or Adidas,” said Tim Brown, co-CEO of
Allbirds in a statement on Thursday. “Whether we realize it or not, this is
a race that we are all running together as a planet.”

James Carnes, vice president of Adidas brand strategy, added: “Our
brands don’t want to just participate in the sustainability conversation,
we want to continue being catalysts and creators of substantial
improvement.”

Currently, a typical pair of running shoes made of synthetic materials
has a carbon footprint of around 11.3 to 16.7 kilograms of carbon dioxide,
which, alongside the emission of other greenhouse gasses, contributes to
climate change.

Photo Credit: Adidas

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