Impact Wrestling viewership on Pop TV hits new low, with under 40,000 viewers among 18-49 male demo, down 42 percent from two years ago
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The bad news for Impact Wrestling continues, as up against a strong Thursday Night Football game on Fox between the New York Giants and Philadelphia Eagles, Impact Wrestling viewership on Pop TV dropped to 183,000, down from 279,000 one year ago this week and 319,000 two years ago this week. That’s a two year drop of 42 percent.
The trendline for Impact is terrible as they are down from 258,000 four weeks ago. They’ve dropped every single week since then.
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In key demos, the 18-49 male viewership dropped to 40,000, compared to 68,000 four weeks ago. The 18-49 female viewership is more ready, at 14,000 which is only slightly below the average the last four weeks, but well below the Sept. 6 viewership of 23,000. Among all adults, the 54,000 is down 31,000 from the 85,000 four weeks ago.
Earlier today, PWInsider reported that Pop TV will be moving Impact Wrestling to a start time two hours later than it has been, moving the start time from 8 p.m. to 10 p.m., which means they have a chance to air part of their two hour show without NFL competition.
NOW CHECK OUT THIS RELATED STORY: Pop TV is moving Impact Wrestling out of primetime on Thursday nights (w/ McMahon’s analysis)