NYFW: The Shows teams with home improvement retailer Lowe’s

New York Fashion Week: The Shows has joined together with Lowe’s to
help bring the series of runway events into viewers’ homes.

The home improvement retailer will offer customer sophisticated
decor edits curated by Jason Wu, Rebecca Minkoff and Christian
Siriano. These edits will serve as the backdrop to each designers’
respective NYFW show.

The curated home decor edits will be revealed at midnight on
September 8, just in time for the upcoming fashion week. These edits
will include items from lighting to patio furniture, flooring and
building materials and will be shoppable from Lowe’s website.

“The intersection between home and style has never been more
prevalent than it has this year, and partnering with some of the
world’s most modern and visionary leaders of fashion to demonstrate
how everyone can bring fashion ‘home’ is very exciting to us,” Marisa
Thalberg, Lowe’s chief brand and Marketing Officer, explained in a
press release.

“Our homes can be our greatest form of self-expression, in fact. We
hope that seeing how these designers express themselves and bring
their ultimate runway visions to life through the world of products we
sell every day at Lowe’s will be inspiring to people everywhere to
feel they can do the same, and more easily and affordably than they
might have ever imagined.”

Image: Lowe’s

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