UK’s secondhand market skyrockets in 2020

The equivalent weight of 900 double-decker buses has been saved from
landfill, thanks to purchases of pre-loved items this year, according to
data from eBay, as sales of secondhand fashion soared during lockdown.

The data reveals that two secondhand fashion items were sold every
three-seconds between January and July this year on eBay, as consumers
looked for more sustainable fashion options, due to the pandemic lockdown.

The marketplace notes that lockdown gave consumers more time to reflect
on their shopping habits, and that has led to 12 million people in the UK
purchasing a pre-loved item in 2020 so far, with eBay adding that there
have been 30 percent more secondhand sales in June 2020, compared to March,
and 1,211 percent more preloved sales than at the same time in 2018.

Overall, there has been a 404 percent year-on-year increase in pre-loved
sales since 2018, and in 2020, as many pre-loved items as there are people
in the UK (66 million), went to a new home in 2020 and extended their
lifecycle.

British consumer are leading the way for change, topping the global
leaderboard, scoring 117 percent more second-hand sales in 2020 than
shoppers in the US.

Emma Grant, head of preloved at eBay said in a statement: “It seems that
lockdown ultimately sped up the transition to a greater
sustainability-conscious society, as eBay witnessed more pre-loved listings
and sales post-lockdown, compared to before.

“With people’s wallets becoming tighter, an uneasiness about going out
shopping, and after some time away from the materialism of day-to-day
normality, the nation was more in tune than ever with charities, small
businesses and caring for the planet.”

Shoppers turn to secondhand clothing during lockdown

When it comes to what people are buying, eBay adds that the nation has
become “dramatically more willing to invest in quality pieces” and in 2020,
there have been 195,691 percent more purchases for pre-loved high-end
designer fashion items than two years ago.

In particular, brands known for their sustainable offerings, such as
Stella McCartney, witnessing significantly more sales of their products on
eBay this year. When it comes to other luxury brands selling on eBay, Gucci
leads the way, followed by Burberry, Vivienne Westwood, Chanel, and Prada.
Completing the top 10 luxury brands are Louis Vuitton, Dolce and Gabbana,
Moncler, Christian Dior and Balenciaga.

Gen Z are the real trailblazers, added eBay, with secondhand purchases
for some of their favourite brands, including Champion and Fila, higher
than last year by 55 percent and 41 percent, respectively.

Topping the chart of high street brands selling as pre-loved items on
eBay is Nike, followed by Ralph Lauren, Hugo Boss, H&M, Calvin Klein, Tommy
Hilfiger, Puma, Laura Ashley, North Face and Levi’s.

Secondhand shoppers have also turned to independent retailers, with 28
percent more second-hand purchases coming from small and medium businesses
on eBay, than from larger retailers in 2020.

This shift the marketplace added was fuelled by lockdown as Brits
shopped 36 percent more from small businesses in June-July than
February-March.

The report nation’s sustainable shopping habits has been released to
celebrate Oxfam’s Second Hand September campaign, which runs all month and
encourages Britons to pledge to shop only second-hand for 30 days or more
to stop clothes from going to landfill.

Oxfam’s Sustainability Expert, Fee Gilfeather, said: “One of the few
positives to come out of this pandemic is the opportunity to break old
habits and build a fairer and more sustainable future.
For this year’s Second Hand September campaign, we’re asking people to shop
second hand for the month or more.

“eBay’s research shows that people are shopping second hand online more
than ever, which is great for the environment. We hope that even more
people will choose second hand this month and take the opportunity to
support our work fighting poverty and helping communities to protect
themselves from coronavirus.”

Grant, added: “Celebrating Second Hand September with Oxfam is a great
opportunity to keep the green recovery front of mind and ensure that we all
play our part to reduce fast fashion where possible.”

Image: Pexels

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