Cos launches second-hand platform, Resell

London-based brand Cos has launched a new platform for second-hand
clothes in what it describes as its latest step towards becoming “fully
circular and renewable”.

Through its aptly named ‘Resell’ platform,The H&M-owned brand will allow
customers to buy and sell Cos clothing, offering them the opportunity to
“re-invent their wardrobe in a considered and sustainable way”.

The platform will launch this month in the UK and Germany before being
expanded globally in Autumn.

“Resell reinforces Cos’ ambition and journey to becoming fully circular
and renewable, developing innovative ways to continue the brand’s
commitment to quality and longevity by
re-imaging the lifecycle of each pre-loved piece,” Cos said in a

H&M has been increasing its focus on circular strategies in recent years
having launched initiatives in rental, repair and re-commerce. In 2019, the
company became the majority owner of Swedish re-commerce platform Sellpy
after bringing its overall stake to approximately 70 percent.

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Other big-name fashion companies including German e-tail giant and have
entered into the resale market in recent years.

According to second-hand fashion platform ThredUp, the US resale market
is expected to be 1.5 times bigger than the fast-fashion market by 2028.

Photo credit: Cos

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