H&M launching streetwear collection with Kangol and singer Mabel
H&M is offering a new streetwear collaboration described as being “for
the self-made generation” with Kangol and BRIT Awards best British female
solo artist and international music artist, Mabel.
The 31-piece collection is inspired by Mabel’s style, featuring both
classic and new Kangol pieces including two co-designed by Mabel herself,
explains the high street retailer.
The Kangol x H&M feat Mabel collection will drop on September 17 on
hm.com, as well as in selected H&M stores, and will feature a “complete
wardrobe with everything for autumn,” from hooded puffer jackets and long
puffers, to slouchy cardigans and sweaters knitted with the Kangol branding
Emily Björkeheim, H&M’s head of design Divided, said in a statement:
“Kangol x H&M feat Mabel is a dream collaboration for us at H&M, uniting an
iconic streetwear brand with one of the most authentic and genuine young
music artists around.
“It’s about that 90s streetwear attitude updated for today, a style that
Mabel has made her own. There are so many hits, from the famous bucket hat
to the slim midi dress and autumn’s hero piece, the puffer jacket.”
The collection has been designed to showcase the perfect Kangol wardrobe
for the self-made generation like Mabel, who H&M states are “fresh,
authentic, and fun” and includes essential pieces, such as cropped rollneck
sweaters in either cream or colour stripes, oversized logo T-shirt’s and a
logo long-sleeve stretch midi-dress.
Singer Mabel co-designs collection with Kangol and H&M
Mabel’s co-created two designs including a streetwear take on the slip
dress, complete with Kangol logos, and a Kangol-branded pair of joggers.
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Hamish Morjaria, Kangol’s head of brand partnerships and licensing,
added: “Kangol are excited to work with H&M and Mabel on this
collaboration. The collection perfectly captures the essence of Kangol
today, full of fresh updates on streetwear style. We look forward to seeing
our global Kangol community wearing Kangol x H&M.”
There is also a full set of accessories, like the world-famous Kangol
bucket hat, which became an essential part of the streetwear look that
evolved from the 80s and 90s hip-hop culture, as well as beanies and a
In addition, there is a boxy cross-body bag with a Kangol branded strap,
a shopper, a bum-bag, and bag charms, as well as Kangol-branded socks and
scrunchies to complete the look.
Mabel and her “crew” feature in the campaign, and the singer will reveal
a new interactive video for her track Bad Behaviour on Instagram Stories,
where six exclusive Kangol x H&M Instagram filters will allow “everyone be
the self-made star,” added the brand.
The filters will be exclusively available on H&M’s Instagram channel
from September 10.
Commenting on the collection, Mabel, added: “I am so excited about this
collaboration with Kangol and H&M! Streetwear is in my blood and Kangol is
such a legendary brand. It’s amazing to collaborate with Kangol and H&M,
and to share my creativity and my style with a new generation.”
Kangol x H&M feat Mabel launches on September 17, with prices ranging
from 4.99 pounds for a scrunchie to 39.99 for a hooded puffer jacket.
Images: courtesy of H&M