Rent The Runway and ThredUp team to give clothing new life

ThredUp has taken its goal of building a circular fashion economy
to the next level, with a new partnership to sell pre-rented clothing.
The secondhand retailer and Rent The Runway have announced a new
partnership that will entail ThredUp selling retired items from the
rental closet.

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Called “Revive by Rent The Runway,” the collaboration will “fight
fashion waste and quadruple the lifespan of dresses,” according to a
ThredUp blog post. Previously rented designer clothing and accessories
will be exclusively available for purchase via ThredUp’s ecommerce
site.

Rent The Runway has always sold retired rental items to members
through its own website, however this new partnership will allow the
assortment to reach new consumers, and help every item find a new
home.

“Not unlike the power of renting, shopping secondhand can help
offset the wastefulness of single-use fashion,” Rent The Runway wrote
in an Instagram post. “Offered exclusively online at ThredUp, Revive
by Rent the Runway helps give our garments a second life and keeps
clothing and textile waste from landfills for as long as
possible.”

Items from designer brands including Badgley Mischka, Jason Wu
Mother, Rebecca Taylor, See by Chloe, Tory Burch, Tibi, and Vince are
available from Revive. Items are priced at about 80 percent off their
original retail value.

“Resale and rental are powering a rising wave of conscious
consumption. Extending the life of clothing through reuse reduces
fashion’s impact on the planet and delivers incredible value to
consumers. We’re thrilled to partner with another circular fashion
powerhouse to start a conversation about how brands can unite to
create change.”

Photo: Rent the Runway facebook

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