Fred Segal creates design contest with Black in Fashion Council

Fred Segal is teaming with the Black in Fashion Council to launch
an annual design contest called Season Zero. The new initiative will
help provide a platform for unestablished members of the fashion and
creative industries.

to promote inclusion within the industry. Founded by
Teen Vogue editor-in-chief Lindsay Peoples Wagner and Sandrine Charles
of Sandrine Charles Consulting, the organization is dedicated to
securing the advancement of Black people within the industry.

Season Zero will help further the work of the Council, rewarding
its grand prize winner with a mentorship opportunity from Fred Segal
and the Black in Fashion Council, along with a 10,000 dollar prize and
a pop-up in the West Hollywood Fred Segal pop-up during spring
2021.

The contest second and third place runners who will each receive a
cash prize of 5,000 dollars from Fred GIVES, which is Fred Segal’s
charity supporting arts education.

“During these challenging times, we understand that it has become
more difficult for designers and artisans to find the support and
guidance needed to succeed in the industry,” Jeff Lotman, CEO and
owner of Fred Segal, said in a press release. “Historically, there
have been even more barriers for Black creators. We’re excited to
partner with Black in Fashion Council to launch the Season Zero
contest and give up-and-coming talent an opportunity to kick start
their journey through industry mentorship and a retail platform.”

Lotman continued, “Our partnership with the Black in Fashion
Council has been extremely valuable for our growth as a company and
achieving the sense of inclusivity and community that our brand was
built on.”

Season Zero is currently accepting applications. Submissions will
be reviewed by a panel including Lindsay Peoples Wagner, Fred Segal’s
vice president of women’s merchandising Ashley Petrie and Fred Segal’s
vice president of men’s merchandising Brian Nyilas. Winners will be
announced in December.

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